The Science of What Motivates Us, Animated
Follow“When the profit motive gets unmoored from the purpose motive, bad things happen.”
The question of how to avoid meaningless labor and instead find fulfilling work brimming with a sense of purpose is an enduring but, for many, elusive cultural ideal. Daniel Pink tackles the conundrum in this wonderful animation by the RSA — who have previously sketch-noted such fascinating pieces of cultural psychology as the truth about dishonesty, the power of introverts, where good ideas come from, what’s wrong with the left-brain/right-brain dichotomy, the broken industrial model of education, and how choice limits social change — based on his book Drive: The Surprising Truth About What Motivates Us.
Pink shares the counterintuitive results of two studies that reveal the inner workings of what influences our behavior — and the half-truth of why money can’t buy us satisfaction: